The Unlikely Florist in the Press

The Unlikely Florist is the Venice studio of Spencer Falls — a New Zealander who started selling flowers out of a 1980 Volkswagen Vanagon on Abbot Kinney and now builds sculptural floral work for weddings, events and installations across Los Angeles.

A selection of the writing about the studio and its founder.

VogueLos Angeles TimesNew York PostBuzzFeed goopSunsetAFARTime OutBrides KTLADominoHunkerHouse DigestC Magazine

Television

HBO Max
Full Bloom — Spencer competed in HBO Max's floral design competition. 2020
Los Angeles Times
‘Full Bloom’ flower competition serves comfort on HBO Max 2020
KTLA
Wedding Floral Trends With the ‘Unlikely Florist’

National press

Vogue
A Guide to the Curious Finds and Hidden Gems of Venice Beach
Vogue
Venice V Is Los Angeles’s Coolest New Beachside Hotel
Vogue
Kendall Jenner Hosted a Tequila Tasting for Vogue100
New York Post
The 15 best luxury gifts for women, inspired by the Great West
BuzzFeed
37 Ways To Upgrade Your Home That Are Both Easy And Affordable
Los Angeles Times
Unique gardening gifts for plant lovers for the 2020 holidays 2020
goop
The Unlikely Florist — goop city guide
goop
Best Sympathy Gifts
Sunset
Dried Flower Bouquets For Any Occasion
AFAR
The L.E.A.F. Festival of Flowers Blossoms in NYC Again
Time Out Los Angeles
These L.A. hotels, restaurants and more are offering rooms and proceeds to fire evacuees and responders
House Digest
Are Monobloom Arrangements Taking Over Floral Design In 2026? We Asked A Florist 2026
Hunker
A Man, A Van, And A Boho Tin Box Make Up This Unlikely Florist
Brit + Co
Transform Your Office into a Boho Sanctuary
BroBible
21 Unique Valentine’s Day Gifts

Weddings & events

Brides
A Neutral Engagement Party on the Beach in California
Domino
2019’s Trendiest Wedding Flowers Are Wildly Unexpected
Domino
Chic Bohemian Wedding At The Alcazar Palm Springs Hotel
Domino
7 DIY Winter Wreaths from Our Favorite Floral Designers
Venue Report
The Florist Behind Kim Kardashian’s Vogue India Floral Wall
Venue Report
25 Wild & Wonderful Floral Shops From Around the World
The Lane
A Byron Bay Wedding at Deux Belettes
Inspired By This
Boho Holiday Party in the Desert
Ruffled
How To Make Your Website Blossom, Featuring The Unlikely Florist

Profiles & interviews

C Magazine
Unlikely Florist Spencer Falls Branches Out
C Magazine
The Venice-Based Florist Disrupting Floral Design
Vince
Spencer Falls, The Unlikely Florist — an interview
A BOOK OF Magazine
A BOOK OF Magazine interview with The Unlikely Florist, Spencer Falls
+Beryll
Meet The Unlikely Florist, Local LA Florist Capable of Your Floral Dreams
Your Home & Garden
The unlikely florist: the Kiwi bringing fresh flowers to Los Angeles
Shoutout LA
Meet Spencer Falls: an artist who specializes in flowers and botanicals
Florists’ Review
What’s New In Florist Website Design?
Skillshare
Everyday Flowers: Simple, Stunning Arrangements for Any Occasion — a class by Spencer Falls

Los Angeles

The LA Girl
7 Best Flower Shops in Los Angeles To Get Picture Perfect Bouquets
Petal Republic
Best Flower Delivery in Los Angeles: 13 Top-Rated Services 2026
Westside Current
Flo Coffee Bar Returns With Crowds and Craft in a Venice Garage Café
Domino
The 16 Best Things To Do In Venice, California
The Knockturnal
The KnockturnaLIST: The 2021 Valentine’s Day Gift Guide 2021
PLAIN Magazine
Florists With Unique and Exciting Floral Arrangements

Press enquiries

For interviews, images, or to commission work, write to hello@theunlikelyflorist.com or call 323 389 5239.

The studio is at 715 Hampton Drive, Venice, CA 90291.